Niche terms: If you are trying [...] Natural search engine optimization is a PR-based, long-term attempt to grow your brand and image. But pay-per-click can fill a few important roles: Campaign- and issue-based traffic: If you have a short-term campaign for a new product, service or special issue, pay-per-click can be a great way to generate buzz. If you get more traffic, you pay more money in direct proportion to that traffic – your cost per click stays constant, and your overall cost increases. It’s too expensive, and bid amounts inevitably climb.
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